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Betway launches operations in Iowa

Betway launches operations in Iowa
Sports betting company, Betway, has launched operations in Iowa.
by Academia   |   comments 0
Tuesday, October 26 2021

This past Wednesday, it was revealed that sports betting company Betway has launched its operations in Iowa, USA. The disclosure of operations marks its fifth presence within the North American market in the United States. In addition, Betway also unveiled its new license in Europe, guaranteeing its operation in the Polish market.

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To detail Betway's operations, it was disclosed that SGHC Limited will be present at the online sportsbook's operations. SGHC acts as controller of the virtual sports betting industry on a global scale. With this, Betway is licensed to operate in Iowa, ensuring its expansion into the North American online sports betting market.

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In addition to Iowa, Betway already has operations in Colorado, Indiana, New Jersey and Pennsylvania. Betway's access to these states is due to the grouping of eleven states that are part of the Digital Gaming Corporation, which allows the licensing of gambling companies. Therefore, Betway and Digital Gaming Corporation have entered into an agreement to promote Betway's sportsbook in Iowa.
 
In Europe, Betway has secured its operation in Poland, where the bookmaker will ensure its expansion into the global sports betting market. Among other Betway partnerships, the bookmaker can do business with the German football league, the Bundesliga.
 
Commenting on the newly launched operations in Iowa, the President and COO of Super Group, which owns the Betway brand, Richard Hasson, emphasized that he is very pleased with Betway's new achievement. In his view, having a strong presence in the United States ensures a much more attractive market for the Super Group. In addition, the President also mentioned Betway's new achievement in operating in Poland.
 
We are delighted to further Betway’s U.S. presence with the addition of another live market there, as well as to enhance our formidable competitive position in Europe with the new license in Poland. This progress illustrates our focus and execution as we bring Betway, the premier and unified global online sports betting brand, to customers across markets and around the world."
 
In addition, Hasson still projects that in the year 2022 there could be a steady stream of new markets for sports betting. According to the President, the Super Group continues to grow in market leadership positions.
 
Heading into 2022, we expect the pipeline of new market expansion to be active and to continue both internationally and in the U.S., where the acquisition of Digital Gaming Corporation provides us access to a group of eleven states. In our core geographies, we continue to thrive with market leading positions, scale and financial flexibility, operating a proven, cash generative business."

Betway

As part of the Super Group, Betway is a digital sportsbook providing entertainment for the sportsbook and gaming market. Betway is one of the main leaders in the sports betting market.
 
The company has several brands in the online gaming and betting business. Thus, Betway can also present itself as: Betway Casino, Betway Vegas, Betway Sportsbook, Betway Poker and Betway Bingo.
 
In its operations, Betway has licenses to operate in countries such as: Italy, Denmark, Sweden, Mexico, Spain, Belgium, Germany, South Africa, Ireland, United Kingdom and Malta.
 
However, Betway's headquarters are located in two main locations, Malta and Guernsey, but the company has other branches in the Isle of Man, London and Cape Town.

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